My work spans research, product thinking, and service design, helping teams create clearer, more effective experiences grounded in real user needs. I partner closely with cross-functional teams to translate insights into direction, shaping strategy, defining principles, and guiding product decisions in complex environments.

How I Work

I combine mixed-methods research, analytics, and cross-functional collaboration to reduce ambiguity and surface behavioral insight to support confident product decision-making.

I create impact by:

• Identifying unmet user needs and workflow friction in complex systems

• Using behavioral data and analytics to uncover patterns and opportunity areas

• Improving end-to-end journeys across fragmented experiences

• Shaping roadmap priorities through research-backed evidence

• Aligning stakeholders around clear, actionable decisions

• Evaluating concepts early to reduce downstream risk and investment waste